AUDIENCE INSIGHTS

Highly focused profiling of your target audiences.

Our personas provide a full picture for marketers to understand the channels, most pressing challenges and consumption behaviours of the target audience.

Easily segment by role groups.

Designed to help drive your ABM Strategy, Unrival helps marketers to segment audiences into groups based on channel usage and topics of interests.

Target via active channels.

Insight to help you be more accurate in targeting methods. Rather than using a scatter gun approach, we can help you to focus on the right channels, based on what audience activities indicate.

Fast-track to converting higher value leads.

Generic messaging no longer works in today’s B2B landscape. We examine a particular audience, to reveal their top of mind challenges that your solutions may solve.