DECISION MAKER & INFLUENCER MAPS

Easily uncover decision makers and their influencers in key accounts.

From understanding CIOs in complex multi-nationals to exploring the content and channel preferences of data scientists, Unrival enables marketers to plan and execute results-driven ABM that is powered by data.

Joining the dots.

Lists in the CRM are one-dimensional illustrations of how people used to buy products in the 90’s. Today, B2B buyers are highly sophisticated, and involve many people in the decision, often from across many departments. Unrival builds sophisticated, insight led organograms to enable clients to navigate the complex structures of the accounts they are looking to open up or expand within.

Uncover insights, not information.

Many ABM platforms aggregate press clippings, news alerts and present these as “insights”. In today’s world when marketing and sales are already overloaded with too much data, this type of solution buries them under mounds of useless, unactionable information. Enter Unrival. We focus on aligning the subtle, often hidden pain points in public data about companies and people to build a compelling map of stakeholders in an account and how best to reach them.

Context, not just job titles.

CDO, CMO, CIO, CPO, CFO? Many job titles may be the same, but every company has their own unique challenges, opportunities or market nuances. We embrace these factors to help put you inside the mind of these decision makers and their teams who influence them, bringing to life their key challenges, viewpoints and motivations.