The challenges faced?
Challenge 1: Marketers need to find new ways to stay relevant and engage their audience, define and execute the most effective ABM programmes, and continue to generate high-quality sales qualified leads, ahead of their competitors.
Challenge 2: Traditional rules of targeting based on verticals, job roles, and company size are ineffective and outdated. As is generating content based on experience of their business and clients, and assumption of that industry.
Whether it's targeting the right accounts and individuals or
segmenting the right demographics, Unrival can provide a highly
focused, bespoke package to fit your marketing activity needs.
Maximise engagement with your accounts and enable stronger
pipeline driving Account-Based Marketing programmes.
We explore the accounts with you and your product in mind,
providing insight that is truly relevant and helps you to
immediately mobilise.
Unrival help marketers to work closely with sales in understanding the individuals within their accounts and how they consume content. Discover what to say to engage those individuals deeper, and which channels to push those messages out on in order to gain maximum engagement.
Marketers need actionable data-led insights to make informed decisions and drive their ABM strategy. Targeting the right decision makers with the right content, on the right channel, based on what they are saying and not assumption. This ensures that when Sales begin a conversation with the target company and individual, this dialogue highlights exactly how your solutions meet their business challenges.